How We Score

At Paradox Byte, our partners are evaluated on a scoring scale of up to 9.9, based on three key parameters: Popularity, Brand Reputation, and Features & Benefits. Our scoring algorithm standardizes data from various sources, adjusts for incomplete information, and considers brand compensation while assigning weights to each parameter to provide a fair and comprehensive score.

Scoring Breakdown

Total Score Components

Our scores reflect the following three components:

1. Popularity
We measure user engagement by tracking the number of clicks each brand receives within a 7-day window. Brands with a higher share of clicks in a specific category receive a better Click Trend Score. Note: Advertising compensation from brands may impact their ranking and Click Trend Score.

2. Brand Reputation
We rely on trusted tools like Semrush to evaluate brand prominence and credibility through clickstream data, analyzing user behavior and search trends. If a Semrush score is unavailable, the overall score is determined by the Click Trend and Features & Benefits scores.

3. Features & Benefits
Our editorial team reviews each brand’s offerings, including product range, usability, accessibility, customer support, and additional recognitions. Brands are scored based on their performance across these criteria, with specific parameters detailed on their review pages.

By combining these components, we aim to deliver an accurate and transparent evaluation to help you make confident decisions.